• ~COMPLETE CUTCO DEMO~

    1. Present to couples (i.e. husbands & wives) together (so they can make a decision together; less pressure)

    ~

    2. Make sure they are on a laptop or tablet (so they can follow along your presentation easily)

    ~

    3. Confirm they can see you and your screen once you start sharing (so the demo is interactive)

    ~

    4. HAVE FUN!

    FOLLOW THE MANUAL WORD FOR WORD

    • Gives all the accurate information

    • Repetition will help you memorize it

    • Protects you and protects the company

    • Makes the position easier

    • The script WORKS

    • Keeps you on time (~60 mins)

    CUTCO CUSTOMERS

    • Still Do FULL Presentation: It’s great practice! Many customers forget the important details!

    • “As a reminder"... we’ve been around since 1949, we’re dishwasher safe, forever guaranteed, review knives they don’t have.

    • Ask for a customer testimonial picture & Social Media shout-out!

    • Closing Process: Create a “Cutco Wish List”

    • Cutco owners love upgrading to sets, adding accessories, and buying gifts!

    *** ~ START DEMO HERE ~ ***

    STEP 1: BUILD RAPPORT 

    Catch up with them - Nothing Cutco Related

    ~

    Find something to compliment and ask a lot of questions. (Work, Family, Fun, etc.)

    Family – How are things? How are the kids? Pets too.

    Occupation – How’s work? Or what do you do for work? They’ll ask, ‘how’s school?’

    Recreation – What are your plans for the summer / season / upcoming holidays / etc?

    Transition – Thank you so much for taking the time to see my presentation / My whole presentation is online - so interrupt me if I lose you or start lagging

     

    Let me tell you a little bit about me and why I'm working for Cutco:

    • (SHARE SCREEN WITH CUSTOMER WEBSITE)

    • School / Major / Future Goals ...

    • I'm working with Cutco because... (What it’s doing for your future... skills, experience, income, growth etc.) (2-3 bullet points)

    • I just started my Fast Start Contest. I have 10 days to... (share your sales goal!) _____________________ (ex: sell 10K!!!) 

    ~

    • Through Cutco, I can earn a President’s Club letter, which will look great on my resume. This would be a personalized letter of recommendation from the president of our company, and would be a great complement to my resume for when I interview with other companies down the road!

    ~

    • (Full-Time Students): I also have a chance to win an All-American Scholarship to help with school. There are approximately 10,000 students who work with our company around North America; if I'm in the top 50, I'll win a scholarship from the company as well as a matching donation to my school's career center!

    ~

    • So I know this presentation may not mean a lot to you. But it means a ton to me. Again, thank you so much.

    STEP 2: SET THE STAGE

    Have you heard of CUTCO before? 

    IF YES: 

    • How long have you owned cutco? What do you have? (HAVE THEM GO GET IT AND SHOW YOU!) 

    • Do you remember how much you spent on it?

    • Are you happy you bought it?

    Ok, A few things you might not yet know (or remember)...

    • CUTCO has been in business over 70 years, since 1949 - all of our knives are made in America at our factory in Olean, NY.

    • We are the top selling American made brand in the US with over 17 million customers and annual sales over $200 million.

    • You may have seen us on TV or in a COSTCO store, but the most common way to buy Cutco is direct through a representative like me.

    MY CUTCO REP APP:

    The company created a very simple App called “My Cutco Rep”, which is only available and used by Cutco Customers, like yourself.

    ~

    This app allows me to get some very simple feedback from you on me and my presentation and also eliminates all of the paperwork to make everything easier and faster. To get started, I’ll need you to download the App real quick and then I’ll send you my Rep # and our Meeting # to enter so we can make this appointment official.

    ~

    (Text "Meeting Codes" from VectorImpact. Click on Prospect Name >Meeting Code>Provided by Vector>Send) I just messaged you with the link. When you open it, you'll see an option for Android and an option for iPhone. Do you have an iPhone or an Android Device (Name)? Perfect - please go ahead and click on that option then - then let me know once you have the app downloaded.

    ~

    Okay go ahead and open the app real quick

    ~.

    My Rep # and Meeting # is in the text I sent you. Once you enter those, we'll be all set! Please go ahead and answer the first two questions honestly, and then once you get to the question about my product knowledge, you can put your phone aside for after.

    ~

    Also at the end of our presentation there will be a way for you to help sponsor me to my goals in the company too! Thanks so much for your help (Name)!

    TRANSITION TO DEMO: 

    ~

    • Great! You’re going to LOVE Cutco!

    ~

    • CUTCO IS AWESOME! You can buy sets or pieces and we have tons of accessories and gifts. Like I said on the phone, you don’t have to get anything... BUT :-) if you do see something you like, you can get it today. Not only would you be getting a great product, you would be helping me out toward my goals!

    ~

    • We also have interest-free monthly investment options so you don’t have to pay for it all at once.

    ~

    • Also, I'm only able to work through referrals, so my biggest goal today is that you like me and Cutco enough to introduce me to some of your friends.

    ~

     

    STEP 3: PRODUCT VIDEO

    All right, let’s watch this first video together. It’s the longest one I’m going to show you today and it’s only 10 minutes. A few really cool things to know:

    1) These are all real customers. Some of them have had CUTCO for decades.

    2) Notice the Forever Guarantee. This is what makes us a top-selling brand in North America.

    AFTER VIDEO ENDS: 

    • What impressed you MOST with what you saw? (Acknowledge what they say then continue)

    • Transition: Because of these unique features, Cutco does cost more than most knives, but everyone who owns them will tell you that they are worth every penny. And here’s why...

    The Forever Guarantee

    The best thing about Cutco is how the company stands behind it with its Forever Guarantee. Cutco is one of the only products that you can buy once, use every day, and never have to replace.

    • It's simple: if anything ever dulls the company will sharpen it for free - forever. And if anything breaks, they'll fix or replace it forever.

    ~

    • The product itself is your proof of purchase, so you can pass it down from generation to generation.

    ~

    • We also have a 15-day unconditional money back guarantee, which gives you a chance to try out your set - see what you like and use most - and for any reason you can send it back for a full refund or swap it out for something you like better.

    • (If spouse is not present): Mr/s. _________, we can’t always see both spouses together, so you can try out Cutco together for a few weeks, risk free, to make sure you both love it.

    ~

    So what do you think of the guarantee? (Let them respond)

     

    TRANSITION: Any time you want to do a good job, you need to have the right tools. Whether you’re playing golf, working on your car, or preparing a meal, a quality set of tools will save you time, money and energy. This is why most customers choose to invest in a SET of Cutco!

    THE HOMEMAKER SET (NAMES AND USES)

    (Next Slide) ...Okay I'm going to start by showing you the pieces in our most popular set which is called the Homemaker

    ~

    This first slide shows the Homemaker+8 set - Do you see that? Okay, great!

    (Name), you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value.

    We have two larger set options for customers who love to cook, called the Complete and Family Set.

    But, I’m going to start with the pieces in our BASIC SET, which is the most popular. It’s called the HOMEMAKER+8. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.

    It’s the best value for the average family and it starts with your... (next slide)

    THE PARING KNIFE (2 3/4”)

    Cutco’s “Air Knife” has a long handle, which makes peeling and paring comfortable. (Play the 11 second video)

    ~

    You’ll use this for small jobs in the air like apples, strawberries and bananas, but rarely on the cutting board, that’s why you have your... (next slide)

    (Tip – you'll see pictures showing some additional uses for each knife on slides – it's great to point them out!)

    THE TRIMMER

    This is your “Small Utility Knife” for small fruits and veggies. (Play the video) Check out how smooth this is - you’ll never smash a tomato ever again! It's also great for cucumbers, oranges, lemons, and limes and awesome for slicing raw chicken into strips. Which color do you like better, the black, white, or red handles?

    ~

    Everyone loves the versatility of the Trimmer, but it’s never used for spreading or serving, that’s why you have your... (next slide)

    THE SPATULA SPREADER

    The wide, flexible Double-D® edge on this piece allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter and jelly out of a jar with super smooth spreading or getting brownies out of the pan... But you’ll never use it on meat or large vegetables, that’s why you have your... (next slide)

    THE PETITE CARVER + TURNING FORK

    This “Large Utility Knife” is your everyday meat knife for chicken and small roasts. It’s also for large summer fruits and tough vegetables. Watch how this glides through a pineapple!

    ~

    The Turning Fork has three sharp tines that make it easy to turn meats and veggies and get things out of jars. None of the pieces so far are used for larger foods, that’s why you have your... (next slide)

    BUTCHER KNIFE

    This “Heavy Duty” knife disjoints large meats and is also great for melons and squash and separating frozen foods like hot dogs and hamburgers. It protects your other knives because it's the only piece in the basic set strong enough for those jobs... But it’s not a chopping knife, that’s why you have your... (next slide)

    THE PETITE CHEF

    The high knuckle clearance makes it comfortable & safer for dicing, mincing, and chopping. This “Delicate Chopper” is great for the 6 S’s—soup, salad, stir fry, stew, stuffing, & salsa! Chef knives are for chopping, not slicing; that’s why you have your...(next slide)

    SLICER

    It’s the best bread knife in the world, and the long DD® edge makes it great for cutting cakes, shredding lettuce for salads and tacos, shredding cabbage for coleslaw, and slicing boneless meats like ham. If you've ever used a serrated edge slicer, you've noticed how you have to squish the bread down and then saw with the knife, leaving you with flat bread and crumbs everywhere. The Double-D® edge allows you to preserve your fluffy bread and leave virtually no crumbs on the cutting board. (next slide)

    MASTER CARVING SET

    It’s like your “Spare Tire” - you won’t use it every day, but you’ll be glad you have it! Do you ever BBQ or host family dinners?

    ~

    You’ll need it for BBQ, big roasts, and family occasions. Having both forks in the set is important; the turning fork picks food up while the carving fork holds meats down and is wide enough to go around the bones.

    So pretty much the basic set is just 4 little knives, 4 big knives, and 2 forks.

    Can you see how over a lifetime you’re going to use every tool in your basic set?

    (SKIP TO SLIDE 16)

     

    That’s why some customers choose to purchase our Signature Set & our Ultimate Set.

    ~

    Our Signature Set comes with everything in the basic set plus our four most popular extra tools. The Traditional Cheese Knife, Hardy Slicer, 5” Petite Santoku, & the Super Shears I showed you earlier.

    ~

    Our Ultimate Set is the largest set and it comes with 20 tools and 12 Table or Steak Knives. This set is perfect for people who love to cook and entertain.

     

    SUMMARY: 

    (Name), let me review why so many people choose to invest in Cutco:

    • You’ll always have sharp American-made knives that are comfortable, safe, and sanitary.

    • Cutco is guaranteed to last forever so it would be the last set of knives you’d ever buy.

    • And Cutco saves a lot of money! Most customers who buy Cutco eat out less...

    • If that saves $100 a month, it’s $1200 saved this year——Over 25 years you’ll save $30,000!

    ~

    • There are several reasons why so many customers choose sets:

    • Cutco sets have the right tool for the right job.

    • Cutco sets have a built-in discount so it COSTS LESS.

    • Sets come with a FREE cutting board and other FREE STUFF.

    • Sets are much SAFER because they come in a block or tray.

    • And we have interest-free monthly investment options so you don’t have to pay for it all at once!

    STEP 4: SELECTING THE BEST OPTION 

    (SLIDE 17) On the first slide here you'll see a Wusthof and Shun brand comparison...

    • When it comes to high-quality cutlery, it’s like anything else. There’s a wide variety of quality and prices. Cutco is top rated so we only compare it to the highest quality brands...

    • I have a price comparison for our top competitors, Wusthof and Shun. Have you heard of them before?

    • These high-quality sets made overseas are two of the top-selling brands in stores and have everything you are looking for in a set of cutlery..

    • Each brand has different types of sets, which range in price. Wusthof is the most popular.

    • The price for this Wusthof set is $3435. Sometimes, you can find it on sale for $2000. There are some major differences between these brands and Cutco:

    • Wusthof has mostly straight edges which need to be constantly sharpened, which is a hassle.

    • They are not recommended for the dishwasher and the warranty is on manufacturing defects only.

    • In comparison, Cutco has our unique wedge-lock handle, exclusive Double-D® “stay-sharp” edge, and we have our 4-part Forever Guarantee including our Free Sharpening.

    • Cutco owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that Cutco is at least twice as good as Wusthof.

    • When something offers twice the quality and value and lasts forever, you would expect it to be at least twice the price. At twice the price you’re talking over $4000 for a set of Cutco... so let me show you what you get...(next slide) 🔪

    CLICK HERE FOR CUTCO OWNER SCRIPT

    CLICK HERE FOR THE TRI-CLOSE (SIGNATURE / ULTIMATE SET)

    As I said earlier, our Homemaker+8 is our most popular set. It’s perfect for families that cook 2-4 times a week. It has the ten basic tools I explained earlier, 8 Table Knives, the wood block, a medium cutting board, and a sharpener for the straight edges.

    We also have a Homemaker set without Table Knives.

    If you were considering a set of Cutco, would you prefer the set with the Table Knives?

    The great thing is that it doesn’t cost $4000 In fact, it doesn’t even cost as much as Wusthof price of $3435.

    ~

    The Homemaker+8 Set is only $1419 paid in full, which includes shipping. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $287 plus tax today.

    (Basic Homemaker (no table knives): $1122 in full or $227 plus tax each month for 5 months)

    ~

    BUY NOW BONUS: We have a bonus where, if you buy now, I can give you a pair of Super Shears for FREE!

    ~

    (NAME), I wouldn’t be doing my job if I didn’t ask you: Would you like to try out the Homemaker Set today and get your FREE gifts? (Be completely quiet and wait for answer... SMILE)

    ~

    If Yes: Congratulations! You’re going to love your Cutco. While I write that up, let’s look at accessories. (CLICK HERE TO SHOW SIGNATURE AND ULTIMATE SET ON SLIDE 19 + 20. THEN CLICK HERE TO JUMP TO GIFTS AND ACCESSORIES) 

    If No: No problem! :-) If you don’t mind me asking, what is it about the Homemaker you’re unsure of? (Based on their answer, read below)

    HANDLING KNEE-JERK REACTIONS

    Too Much Money/Can’t Afford it: I completely understand. $1419 is a lot all at once. That’s why most of our customers split it up over 5 months, interest free. It would only be $287 plus tax per month. How does that sound?

    ~

    I Need to Think About it: I completely understand. $1419 is a lot of money to be impulsive. That’s why most customers take advantage of the 15-day trial. If you don’t love it after a few weeks, you can send it back and get a full refund. Plus, if you want to buy later, I can't hook you up with the free stuff! On the 5-month plan, you can try it out for only $287 plus tax today. How does that sound?

    ~

    Need to talk to spouse: I completely understand. That’s why most customers use the 15-day trial to make sure their spouse can really see the value. If they don't love it, we'll send it back and get you a full refund. On the 5-month plan, you both can try it out for only $287 plus tax today. How does that sound?

    ~

    Too Many Pieces: I completely understand. At first, 10 pieces seems like a lot. After 15 business days, if there is a piece or a few pieces you’re still unsure of, you can return them and get refunded for those pieces. How does that sound?

    ~

    Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick whatever pieces you want!

    ~

    I definitely want to buy later: (Call office for a personalized special)

    ~

    Still No: No problem! :-) Let’s skip to the next set, which is our Galley + 6. It’s one of our most popular options... (go past the next 2 slides to get to the Galley+6 Set)

    STEP 5: DROPPING DOWN

    (SLIDE 21) Next is our Galley Set, it’s a perfect starter set and it’ll take care of all your needs...

    As you can see... it has the Paring Knife for foods in the air, Trimmer for small stuff, Spatula for sandwiches, a meat knife, a serving piece, a veggie chopper, and a bread knife. And it still comes with 6 Table Knives.

    It’s a few less knives for a lot less money! Instead of paying $1419 for the Homemaker Set...

    The Galley+6 Set is only $1024 or $207 plus tax per month for 5 months (interest free).

    ~

    (Basic Galley (no table knives): Only $789 in full or $160 plus tax each month for 5 months)

    ~

    BUY NOW BONUS: If you get this set today, I can still include the Super Shears for FREE!

    Ask for the Order: Is that something you’d like to get today?

    ~

    If Yes: Congratulations! You’re going to love your Cutco! While I write that up let’s look at accessories. (CLICK HERE to jump to Gifts & Accessories)

    If Unsure: If it makes a difference, we can do something else for free instead! (BBQ Set / (free items may be substituted for items of equal or lower value)

    (If customer is on the edge, feel free to call office for a deal)

    If still No: No problem. We also have starter sets... (next slide)

    Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you want!

     

    STARTER SETS

    These next two slides show the starter sets...

    These are great for building up over time and as gifts for family and friends.

    Explain Each Set:

    (SLIDE 22)

    Essentials+5: The first is our Essentials+5. This one comes with just the very basics: Paring Knife, Spatula Spreader, Turning Fork, Petite Carver, & Chef Knife

    ~

    Studio+4: Next is our Studio+4. This is our smallest block set, but still comes with 4 great pieces: Paring Knife, Trimmer, Petite Carver, & Spatula Spreader

    ~

    Gourmet Set: After that, we have our Gourmet Set. This set has 5 of our specialty knives: a Cleaver, Santoku Knife, and a Hardy Slicer as well as a wide-blade Vegetable Knife and a Boning Knife. This set is also great for customers who want to upgrade their current Cutco Set and put this block right next to their current block.

    (SLIDE 23)

    Space Saver: This is our Space Saver set which comes with 5 pieces: the Chef Knife, Petite Carver, Trimmer, and two different size Paring Knives, and it comes in a unique block that can lean on the counter or be hung on the wall.

    ~

    All Knife & Kitchenette Trays: Lastly are our All Knife & Kitchenette Sets. These tray sets are great for people who want to keep their knives stored in a drawer. The All Knife Set comes with the Paring Knife, Trimmer, Chef Knife, Carving Knife, and Spatula Spreader. The Kitchenette Set comes with the bread knife, Turning Fork, Petite Carver, Paring Knife, and Trimmer.

    ~

    Would you rather have your set in a block or a tray?

    (Click back to show block sets or stay on page to show sets in a tray)

    Okay great - so out of these starter sets, which combination do you like the best?

    That set is only ____ in full or ____ per month plus tax for 5 months.

    BUY NOW BONUS & Ask for the Order...

    If you get this set today, you can still have the Super Shears for free! Is that something you’d be interested in getting today?

    (May substitute free item for item of equal value. Can always call manager for help or a deal.)

    If yes: Congratulations! You’re going to love Cutco! While I write that up, let’s look at accessories. (CLICK HERE to jump to Gifts & Accessories)

    If no / unsure: No problem, you can even customize your own set. And even with a custom set you can break it up over a few months. Let me show you how it works... (next slide)

    CUSTOMIZED DEALS

    Special #1: The "Pick 5 Special"

    Let's make a list of your 5 favorite pieces you see yourself using the most!

    (Write down their 5 favorite pieces in your notebook/“wish list”)

    GREAT, can you give me one minute to work on those prices?

    Okay I'm ready with the price for you... I'll jot this down in the chat: the total for your customized set is ______ which breaks down to _____ per month on a 5-payment plan.

    ~

    Now if you get these 5 knives TODAY, I can give you a pair of Super Shears or 4 Table Knives for FREE! Which free option would you prefer? Great, would you like to go ahead and get this custom set today?

    ~

    If Yes: Great you will love your Cutco! Let's take a look at the accessories just so you know what else is available to add either for now or in the future. Let me show you the final slideshow...(CLICK HERE to jump to Gifts & Accessories)

    If no: No problem! (Go to Special #2 - next slide)

    Special #2: Buy 3, Get 1 Free

    This special is really popular, which is your "Buy 3, Get 1 for FREE"!

    Out of those 5, which ONE knife could you live without?

    OK... give me one minute to calculate that new price...

    Bonus the lowest priced knife so that it is FREE

    ~

    Ok (Name) - For the (individually name the 4 knives) that’s only ______ in full or _______ for ____ months. Does that sound better for you?

    ~

    If yes: Great, you'll love those pieces! Let's take a look at the accessories just so you know what else is available to add either for now or in the future. Let me show you the final slideshow...(CLICK HERE to jump to Gifts & Accessories)

    If no: No problem (Name), which are your two favorites? Ok give me 1 minute so I can show you our last special...

    Special #3: The Free Gadget Special

    Okay (Name), for those (name the 2 knives), it's only ______ in full or _____ for ___ months & I can give you the Ice Cream Scoop, Veggie Peeler, Pizza Cutter, Can Opener, Wine Opener, or Cutting Board for Free! How does that sound?

    ~

    If yes: Great you will love your Cutco! Let's take a look at the accessories just so you know what else is available to add either for now or in the future. Let me show you the final slideshow... (CLICK HERE to jump to Gifts & Accessories)

    If no: (Next slide) Go below to "Reserve Your Buy Now Bonus"

    RESERVE YOUR BUY NOW BONUS—GET ONE PIECE!

    (Name), as long as you get at least something today my office will allow me to throw in free stuff when you upgrade later. It’s called reserving the Buy-Now Bonus.

    And of course, you’d still be helping me toward my goals.

    Let’s see how much your favorite piece would be... which is your #1 favorite piece of Cutco?

    ~

    That is only $____ which is only ______ per month on a 2-pay plan which breaks down to only ______/day.

    You can try it out for 2 weeks & if you like it, you keep it. If not we'll just return it for a full refund, but I'm sure you'll love it.

    Would you like to get that piece today?

    ~

    If  Yes: Awesome! You'll love that piece. I want to show you the accessories just so you know what else is available to add in the future - I'd hate for you to find out later that I didn't show you everything that was available and I missed something you would have loved! Let me show you the final slideshow... (CLICK HERE to jump to Gifts & Accessories)

     

    CLOCK IN HERE BEFORE GIFTS AND ACCESSORIES 

    "Hey sounds like you like cutco and are interested but now may not be the best time. I'm going to call my manager real quick to see if there is a special deal I can get for you!!!" 

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